SEO如何优化网页源代码的标签

173人浏览 2024-05-23 17:20:24

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  • 把酒临风.
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    SEO(搜索引擎优化)是提升网站在搜索引擎结果中的排名和可见性的关键因素之一。优化网页源代码的标签是SEO的重要一环,以下是我作为产品经理给出的建议:

    1. 标题标签(Title Tag):在网页的标签内使用标签来定义页面的标题。确保标题简明扼要,包含关键词,并能准确描述页面内容。搜索引擎通常使用标题作为网页主题的重要依据,因此能够合理利用标题标签可以提升页面的搜索排名。</p><p>2. 元描述标签(Meta Description Tag):使用<meta>标签来定义网页的描述文字,在搜索结果中显示的网页描述通常就是从这个标签中提取的。合理编写描述标签,包含关键词,并能简要概括页面内容,可以吸引用户点击,提高网页的流量。</p><p>3. 内部链接(Internal Linking):合理使用内部链接可以帮助搜索引擎更好地理解网站的结构和内容。通过在网页内部相互链接相关内容,可以提高页面的权重和可读性。内部链接还可以帮助用户浏览和导航,提升用户体验。</p><p>4. 图片标签(Image Tag):在网页中插入图片时,使用合适的<img>标签并为图片添加适当的alt属性,可以帮助搜索引擎理解图片内容。图片也可以通过alt属性在搜索结果中显示,为网页带来更多的曝光机会。</p><p>5. 外部链接(External Linking):合理使用外部链接引用高质量、相关性强的网站,可以提升网页的权重和可信度。搜索引擎通常会认为外部链接是网站内容的重要参考,从而对网页进行高排名。</p><p>6. 关键词密度(Keyword Density):在网页中合理使用关键词,避免过度堆砌关键词,以免被搜索引擎判定为垃圾信息。关键词应自然融入文本中,提供有价值的内容给用户。</p><p>作为产品经理应时刻关注SEO的最新趋势和算法更新,不断改进产品,提升网页的优化效果。也要注意权衡用户体验和搜索引擎优化的平衡,务实地进行网页的标签优化。</p></p> </div> </li> <li class="load-more border-top pt-4 pt-lg-5 mt-4 mt-lg-5 li_735b90b456"> <div class="item div_735b90b456"> <div class="media align-items-center div_735b90b456"> <div class="d-flex div_735b90b456"> <img class="boxsize-48 rounded-circle img_735b90b456" src="http://img.seoyw.com/avatar/1_53.jpg" alt="乐哈哈"> </div> <div class="media-body pl-4 div_735b90b456"> <div class="font-14 star-lh-auto text-black mb-1 div_735b90b456">乐哈哈</div> <time class="font-12 star-lh-auto text-gray-600">2024-05-23</time> </div> <div class="d-flex div_735b90b456"> <button class="btn btn-xs btn-ask font-14-important star-lh-auto px-3" data-newmoveable="ask" data-title="向TA提问" data-sid="67" data-tid="1">向TA提问</button> </div> </div> <p class="font-14 text-gray-800 star-lh-26 mt-3 mt-lg-4" data-toggle="textmore" data-fonum="150" data-webfonum="35"><p>SEO优化网页源代码,利用夫唯“四处一词”理论,主要从以下几个方面:</p><p>1、title标签</p><p>title</p><p>标签能够告诉用户和搜索引擎网页页面的主题思想是什么,一直是搜索引擎的抓取重点。通常,搜索引擎抓取Title标签出于两个目的:作为影响网页排名的重要因素和作为搜索结果页面的显示信息。不管是哪一个目的,对我们做SEO来说都非常重要。</p><p>Title标签中的单词最好保持在3~5个左右,最好包含关键字。但Title标签中的单词不要全部都是关键字,因为这样可能会造成页面关键字堆砌,导致过度优化。所选单词应简洁明了、具有描述性,要与网页内容具有很大的相关性,并且每个不同的页面都应该包含Title标签。</p><p>2、meta</p><p>keywords标签</p><p>告诉搜索引擎本页面要优化的关键词是什么,标签中最好包含关键字,用英文逗号隔开。</p><p>3、meta</p><p>description标签</p><p>meta</p><p>description标签可以说是对Title标签的进一步解释,可以是一句话或者是包含十几个单词的短语。每个页面都该有其自己的Meta</p><p>Description标签,并且Meta</p><p>Description标签还可包含一些与网站内容相关但Title标签中未提及的信息。与Title标签要求相似,该部分内容也应具有描述性,与网页内容具有相关性,可包含关键字,但不可过多。</p><p>4、h1标签</p><p>H1是搜索引擎识别页面信息的重要标记。合理使用H1能够使得页面结构更加清晰,有利于搜索引擎的抓取。H1给文章标题用,并且用一句话合理包含关键词。</p><p>5、strong标签</p><p>Strong标签不仅是对文字加粗,并且这种形式的加粗会告诉搜索引擎该部分文字比较重要。所以文章正文开头合理出现关键词,并用Strong标签。</p><p>6、alt标签</p><p>图文并茂。ALT标签是一种图片标签,它将图片的信息以文本的形式展现。对ALT标签的使用没有太多要求,只要在网页中出现图片的部分添加上该属性即可,但其标签内容应与相应页面内容具有相关性,长度不得过长,一般1~5个单词即可。</p></p> </div> </li> <li class="load-more border-top pt-4 pt-lg-5 mt-4 mt-lg-5 li_735b90b456"> <div class="item div_735b90b456"> <div class="media align-items-center div_735b90b456"> <div class="d-flex div_735b90b456"> <img class="boxsize-48 rounded-circle img_735b90b456" src="http://img.seoyw.com/avatar/1_203.jpg" alt="夏目友人帐"> </div> <div class="media-body pl-4 div_735b90b456"> <div class="font-14 star-lh-auto text-black mb-1 div_735b90b456">夏目友人帐</div> <time class="font-12 star-lh-auto text-gray-600">2024-05-23</time> </div> <div class="d-flex div_735b90b456"> <button class="btn btn-xs btn-ask font-14-important star-lh-auto px-3" data-newmoveable="ask" data-title="向TA提问" data-sid="67" data-tid="1">向TA提问</button> </div> </div> <p class="font-14 text-gray-800 star-lh-26 mt-3 mt-lg-4" data-toggle="textmore" data-fonum="150" data-webfonum="35"><p>1、HEAD部分代码规范化。</p><p>HEAD部分代码是搜索引擎爬行网站的入口部分,现在很多网站的头部代码都相当统一化,刻板效应明显十足,这样的网站代码是像模板框架一样是不被spider喜欢的,而我们要做的就是将网站的代码规范化,建立起网站独一无二的head部分,让搜索引擎有新鲜感,这样才能够吸引spider爬行。</p><p>2、使用DIV+CSS分离布局网页。</p><p>虽然现在div+css已经很成熟了,但是很多网页设计者可能考虑到网页的兼容性以及布局的简易性还是使用老式的table布局,虽然table布局很方便,但是其弊端也是显而易见的,那就是会大大增加网页的大小,尤其是多层表格的嵌套,这种布局不仅会提升体积,同时如果嵌套数太多的话就会影响到搜索引擎的爬行,影响到站点的收录。</p><p>一些网站会使用外部文件,将css和js放在外部文件中,页面html中只要放一样代码调用就可以了,有时候我们去查看的一些源文件代码,会看到很多css代码以及javasript代码,将javascript放置在网站页面的html文件中的最前面,而真正能用到得一些文字部分这被推倒了html的后面,张新全seo认为这种代码都需要精简。</p><p>3、CSS代码本身的优化。</p><p>CSS是页面效果呈现中非常重要的组成部分,它包括颜色、大小尺寸、背景和字体等。写CSS很简单很容易,但是要想写出精炼的CSS代码还是有很多技巧的。</p></p> </div> </li> <li class="load-more border-top pt-4 pt-lg-5 mt-4 mt-lg-5 li_735b90b456"> <div class="item div_735b90b456"> <div class="media align-items-center div_735b90b456"> <div class="d-flex div_735b90b456"> <img class="boxsize-48 rounded-circle img_735b90b456" src="http://img.seoyw.com/avatar/1_469.jpg" alt="未半"> </div> <div class="media-body pl-4 div_735b90b456"> <div class="font-14 star-lh-auto text-black mb-1 div_735b90b456">未半</div> <time class="font-12 star-lh-auto text-gray-600">2024-05-23</time> </div> <div class="d-flex div_735b90b456"> <button class="btn btn-xs btn-ask font-14-important star-lh-auto px-3" data-newmoveable="ask" data-title="向TA提问" data-sid="67" data-tid="1">向TA提问</button> </div> </div> <p class="font-14 text-gray-800 star-lh-26 mt-3 mt-lg-4" data-toggle="textmore" data-fonum="150" data-webfonum="35"><p>SEO之布词技巧</p><p>布词,首先要学会定词和选词,要做好SEO,这些很关键。接下来探讨下这些方法技巧:</p><p>定词+选词</p><p>定词是做好SEO的第一步 ,假如我们的网站是**,主要从事品牌推广业务,我们的定词就可以是品牌推广、网络推广、网络营销等,这些就是我们需要定的词。</p><p>选词主要有三种方法:搜索引擎选词法、借助工具选词法、参考对手选词法。</p><p>1、搜索引擎+借助工具选词法</p><p>如我们做网络推广,我们就应该把“网络推广”输入到百度上去,你会发现下拉框中推荐有一些词,如网络推广公司哪家好、网络推广方案等,通过滚动点向下拉一下,就会有一个相关热度(主要针对百度),也会有一些长尾词推荐,拉到最会有相关搜索。根据你的搜索词给予相关的匹配。</p><p>也可以借助一此搜索引擎问答平台, 比如搜狗问答,在你输入某个词的时候,网站底部或右侧都会给你展现相关的词汇,供你选择。</p><p>借助工具这块,这是用得比较多的一种方法,简单方便,且易上手。我们可以借助百度推广助手里的挖掘关键词、关键词规划师、站长工具等去选词,这种选词方法以长尾关键词为主。</p><p>2、参考对手选词法</p><p>找到排名靠前的网站,进入该网站后,在空白处点击右键查看源代码,可以看到网站标题、关键词、描述等相关内容,这些都为我们选词提供了依据。</p></p> </div> </li> <li class="load-more border-top pt-4 pt-lg-5 mt-4 mt-lg-5 li_735b90b456"> <div class="item div_735b90b456"> <div class="media align-items-center div_735b90b456"> <div class="d-flex div_735b90b456"> <img class="boxsize-48 rounded-circle img_735b90b456" src="http://img.seoyw.com/avatar/1_333.jpg" alt="三秋"> </div> <div class="media-body pl-4 div_735b90b456"> <div class="font-14 star-lh-auto text-black mb-1 div_735b90b456">三秋</div> <time class="font-12 star-lh-auto text-gray-600">2024-05-23</time> </div> <div class="d-flex div_735b90b456"> <button class="btn btn-xs btn-ask font-14-important star-lh-auto px-3" data-newmoveable="ask" data-title="向TA提问" data-sid="67" data-tid="1">向TA提问</button> </div> </div> <p class="font-14 text-gray-800 star-lh-26 mt-3 mt-lg-4" data-toggle="textmore" data-fonum="150" data-webfonum="35"><p>有影响,搜索引擎会重新抓取网站路径,一般建网站前我们都会关闭后台的抓取功能。等站点全部都理顺了再开启,同时提交给搜索引擎的入口。不建议大动网站,特别是针对一些有流量或者排名的网站。</p></p> </div> </li> <li class="load-more border-top pt-4 pt-lg-5 mt-4 mt-lg-5 li_735b90b456"> <div class="item div_735b90b456"> <div class="media align-items-center div_735b90b456"> <div class="d-flex div_735b90b456"> <img class="boxsize-48 rounded-circle img_735b90b456" src="http://img.seoyw.com/avatar/1_253.jpg" alt="人间草木"> </div> <div class="media-body pl-4 div_735b90b456"> <div class="font-14 star-lh-auto text-black mb-1 div_735b90b456">人间草木</div> <time class="font-12 star-lh-auto text-gray-600">2024-05-23</time> </div> <div class="d-flex div_735b90b456"> <button class="btn btn-xs btn-ask font-14-important star-lh-auto px-3" data-newmoveable="ask" data-title="向TA提问" data-sid="67" data-tid="1">向TA提问</button> </div> </div> <p class="font-14 text-gray-800 star-lh-26 mt-3 mt-lg-4" data-toggle="textmore" data-fonum="150" data-webfonum="35"><p>1,TAG系统,TAG即是标签,相信大家都懂的,简单的来说,一个前端特效源码网站,可能会大量关于jquery,php的新闻,那么jquery,php可以作为TAG,聚合相关性高的新闻,生成相应的聚合页面,这样既可以增加收录,也可以方便用户关注相关资讯,其他行业也类似的。</p><p>2,专题系统,专题比TAG更进一步,还是前端特效网站来说,拟定一个专题为“jquery和php专题”,设定jquery,php为关键词,聚合相关性的内容,生成聚合页面,同样是可以增加搜索引擎收录量的。</p><p>3,相关文章,相关文章,并不会增加收录,当用户阅读一篇文章后,给用户推荐相关性高的文章,是可以增加网站点击量的。</p><p>当然了,要实现以上的SEO体系,是需要构建在强大的站内搜索引擎基础上的,lucene搜索引擎的产品来构建的,除了站内搜索,还内置了TAG,相关内容生成等实用的功能,简单易用,最主要的便宜,在几百万数据量的情况下,还是挺不错的。</p></p> </div> </li> <li class="text-center mt-5 li_735b90b456"> <button class="btn btn-sm btn-outline-gray-400 font-14-important text-gray-700 px-8" data-toggle="showbutton">展开全部回答</button> </li> </ul> </div> <div class="lCard-footer bg-gray-200 rounded overflow-hidden d-none d-lg-block mt-5 div_735b90b456"> <div class="skin2-promotion div_735b90b456"> <div class="promotion position-relative d-block rounded overflow-hidden div_735b90b456" > <img class="w-100 h-100 object-cover img_735b90b456" src="http://img.seoyw.com/static/assets/14443.jpg"> 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